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6 Universal Principles of Persuasion That Make Selling Easy

Below is a short video (11 mins) that covers the 6 simple principles of persuasion. These are based on the research and book “Influence: Science and Practice” by Robert Cialdini. The book itself has sold over a million copies in the last 10+ years and is a must read if you’re involved in sales and marketing.

The video is a great intro to get an overview of these principles and includes real world examples of how they can be used in business.

The 6 principles of persuasion are:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

Enjoy, and get in touch if you have any questions and let me know how you’re using these influence techniques in your business.

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