Below is a short video (11 mins) that covers the 6 simple principles of persuasion. These are based on the research and book “Influence: Science and Practice” by Robert Cialdini. The book itself has sold over a million copies in the last 10+ years and is a must read if you’re involved in sales and marketing.
The video is a great intro to get an overview of these principles and includes real world examples of how they can be used in business.
The 6 principles of persuasion are:
- Reciprocity
- Scarcity
- Authority
- Consistency
- Liking
- Consensus
Enjoy, and get in touch if you have any questions and let me know how you’re using these influence techniques in your business.
