6 Universal
Principles of Persuasion
That Make Selling Easy

6 Universal Principles of Persuasion That Make Selling Easy

Below is a short video (11 mins) that covers the 6 simple principles of persuasion. These are based on the research and book “Influence: Science and Practice” by Robert Cialdini. The book itself has sold over a million copies in the last 10+ years and is a must read if you’re involved in sales and marketing.

The video is a great intro to get an overview of these principles and includes real world examples of how they can be used in business.

The 6 principles of persuasion are:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

Enjoy, and get in touch if you have any questions and let me know how you’re using these influence techniques in your business.

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The Web Gurus team is dedicated to helping small and medium businesses get more leads and sales from the Internet. It’s all based on combining our experience from using the web as a sales tool since the 90s with our on-going extensive research and testing of what works today.

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Steve Vale, Managing Director

Steve is an expert in Sales and Marketing Automation, using cutting edge techniques to market local small and medium businesses, helping them to generate more leads and convert more of them into clients. With over 20 years in the industry, Steve knows how to achieve online results for your business.

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