The Web Gurus process of getting your business’ website ranking highly in Google search results is what we refer to as, Search Engine Optimisation (SEO). If you are already running SEO techniques or Google Ads campaigns, we can look at how much search traffic you are actually achieving and how you could possible achieve more. We believe that increased lead and sales generation comes from both organic and paid advertising; if you are implementing both then you greatly increase your chances of getting those click throughs.
Search Engine Optimisation (SEO) is the art and science of getting your website found by people who you want to find your website – typically so you get more leads and sales. Google’s aim is to show the most relevant search results – so our goal is for you to be seen as the most relevant for the search terms important to you.
SEO involves identifying how these people currently use the Internet to find you and your competition. And if they’re not currently finding you, then you can be sure they’re finding your competitors. Say for instance, they are using particular phrases to search in Google; then SEO is about making your site the one that is found and clicked on in Google by these people.
The Web Gurus team excel at SEO practices since we continuously test what works with our own sites before unleashing the strategies for our clients to benefit from. We have systematised the process to ensure that what we do is repeatable for all our clients.
Search Engine Optimisation is important because the higher up you are in the search results, generally, the more people will click through to your website. This equates to – more people are seeing your marketing message on your website and more leads and sales from people taking action based on what they see on your site.
SEO is typically not a ‘set and forget’ task and here’s why:
If you only run a web promotion campaign over a short time period than any results will be short lived, and achievements will decrease over time as your competitors who continue to market themselves, overtake your position.
When wanting to get found on Google and the other search engines, there are two parts to the SEO puzzle, the first is what’s known as on-page SEO. On-page SEO relates to making changes to your web site to optimise it for the search engines, in other words; making changes so the search engines better understand what you have to offer people searching for your type of business.
Off-page SEO as you may have guessed is about the things you can do separate to your web site that make the search engines see it more favourably and thus show it higher in the search results.
The number one off-page SEO technique is creating links (often referred to as backlinks) from other web sites to your web site. The search engines see that a bunch of other web sites link to you, so you must be important, so they show you higher in the search results.
When you do a search in Google, on the right of the search results, and sometimes at the top of the page, there are sponsored links – these are adverts that are linked to specific keyword searches. These adverts on Google’s search results pages are known as Google Ads (previously called AdWords) – this is the name Google gives to its advertising programme.
When people click on the adverts, Google charges the person whose advert it is. So the person running the advert only pays when someone clicks on that advert. It can be displayed on the search results 100s of time, yet you only pay when someone clicks on the advert, hence why it’s called pay per click. The cost of each click can vary depending on your competition at the time the advert is displayed and can be as little as a few cents, or for highly competitive markets, as much as ten or twenty dollars per click.
Pay per click (PPC) can be used as part of an SEO strategy and can be used completely separate and not related to SEO. When used in conjunction with SEO it is great for quickly determining what keywords and phrases get people to take action and visit your web site. Armed with this information, you can focus your SEO efforts on these keywords and phrases. Because if you show up in the search results for the same keywords and phrases that work well for PPC, then when people click on the search result to visit your web site, then you’ve got them on your site without having to pay for that click.
The Web Gurus team is dedicated to helping small and medium businesses get more leads and sales from the Internet. It’s all based on combining our experience from using the web as a sales tool since the 90s with our on-going extensive research and testing of what works today.
We package cutting edge digital marketing strategies making it straightforward for local businesses to incorporate them into their own marketing in a way that grows their profit.
Web Gurus is how we share this knowledge of how to use the web to generate leads, to market your business online and achieve real results. We are a value-added agency; we educate you and give you the tools to get greater results online.
Steve is an expert in Sales and Marketing Automation, using cutting edge techniques to market local small and medium businesses, helping them to generate more leads and convert more of them into clients. With over 20 years in the industry, Steve knows how to achieve online results for your business.
If you’re feeling overwhelmed about website design, Google Ads, SEO (search engine optimisation), or don’t know where to begin, we can help you; contact us today.
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